Hoops Hangouts Jonas 2

As a young start-up company, we know how important it is that we offer you something different. And while we believe that our app is a unique resource for organising, discovering and participating in sport, we want to do something more. So, in a new series of blog posts, we’re asking the team to talk about Hoops and their careers.

In this week’s episode of Hoops Hangouts, founder Jonas Urbonas reflects on the app’s full release and tells us his plans for the future.


“It’s an awesome feeling, but it’s very scary”

Seeing Version One of Hoops Connect in the app stores is incredible because for the first time it actually feels real.

When you’re working on something for so long and you have a vision it’s easy to lose yourself in that vision as an imaginary thing that you can’t grasp.

Now to actually have it out there with people using it is something special, because you see all your work and all the potential you knew it had in the public eye.

And you see how people are reacting to it too. It’s an awesome feeling, but it’s very scary.

You have your own vision of how something is supposed to be, but when you actually get it out there, you can’t control how people are going to use the app.

Even in the first week we’ve had feedback that we’d never considered. And that just shows how this is only a beginning, and we’re only just shaping what the future product will be, which may not be what we imagine it will be now.


“Everything becomes real now”

Before now, all we have done is to hype the idea without actually having anything to show them. Now we can show them a product.

It’s an awesome feeling to actually have something to show people – it’s not only promises anymore, we can get them to play around with it and really show them what we mean when we say we’ve created something great.

The whole vibe within the team is that everything we do from now has the potential to convert into something real.


“Good relationships last a long time”

One of the main ways we’re looking to market ourselves is through building relationships.

I’ve always felt that word of mouth is the number one marketing tool. We’re looking to team up with any sports organisers, or fitness instructors, or anybody looking to arrange events with any kind of niche.

And good relationships last for a long time.

Even though we’re very young right now, and not many people have heard of us, building strong relationships now will help us in two, five and ten years’ time.


Speaking of relationships…

Ball Out was a great personal touch. As much as I want every sport and fitness activity to be represented on the app, basketball is where it all started.

That’s my personal religion, and the app is my baby.

Being at Ball Out, seeing all the people playing basketball and feeling that I was a part of it, not as a player but through the app offering something that can help the basketball community grow, that’s everything I could want at this stage, because I just want people to be as passionate as I am about basketball.

And added to that, Ball Out is amazing, the founder Julius does a fantastic job. You could tell that everyone was having fun, and the quality of basketball was really high as well.

Julius is exactly the kind of person we want to be building relationships with, and I can’t wait to get down there for the final on August 12.


What next?

Hoops is now available in app stores, so you can use us to find opportunities for any sport or fitness activity you can think of. Simply click here to download the app for Android, and here for iOS – or search for Hoops Connect.

Just because Hoops is out, it doesn’t mean that our work ends. In fact, it’s only just beginning. So, if you want to keep up with how we’re driving the app forwards, click here to subscribe to our emails, and follow us on TwitterFacebookInstagramPinterestLinkedInMedium and even on Spotify. We’re everywhere, and hopefully we’ll be on your phone soon too!

Jump in.

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