Chapter 5 time to get excited

As those dedicated Hoops fans among you already know, we’ve been chronicling the life of a start-up company since we kicked off this blog back in October. Now in Chapter Five, it’s time to hold on to your hats, because – get ready for this – it’s nearly time to hit the market…


That’s right, after years of hard work and commitment, the first Hoops beta is almost ready for release.

And we think it looks awesome (even if we say so ourselves).

Of course, this isn’t where the hard work ends – far from it. The beta will be there for you to do everything that Hoops knows you want, organising games, finding and joining events – managing your sports life.

So it will be usable, but the beta will be far from complete. We have a whole host of great features that we’re working on, that will be implemented just a little later in the year.

So, there’s no space for us to get complacent. But it is time to get excited.

Because seeing people using our app will be like sending our kid off to university. Let’s hope they come with a first-class honours, and not an alcohol issue!


New hire

While we’ve been beavering away on the development side of the app to get it shining and ready for release, we’ve also been making changes to the way we connect with you.

To that end, Andy Donley has stepped into the breach, taking responsibility of marketing, social media and content for the blog.

Andy joins the Hoops family direct from BBC Sport, where he worked as a sports journalist. He also wrote for the Daily Mirror, The Set Pieces, Boxing Monthly, The Cricket Paper and numerous other publications.

He’s excited by the possibilities of the app, and its ability to shape the way people interact with sport, and think about their approach to fitness.

Which leads us nicely into…



We believe that this blog is a powerful tool to put across the Hoops philosophy: “Play sport, discover new opportunities, have fun, get fit, no excuses.”

We’re not just here to provide you our app. We want to give you the motivation to make the most of it, to introduce you to new sports and to provide fascinating interviews with people entrenched in the world of sport and fitness, to find out how they have made careers out of doing what they love.

We’ve had interviews with Sale Sharks scrum-half Mike Phillips (94 times capped Wales international and British and Irish Lions star to boot – what a coup!) and our brand ambassador Richard Bell, the Manchester Giants baller who was trained in the American college system.

Here at Hoops we’re all about helping you to get into #sport and #fitness . But as much as we’re working to take the effort out of organising your sports life, you need the #inspiration to get out of the house and into a changing room. So we’ve gone out and spoken to high-profile figures from the world of sport and fitness, to find out what motivates them. This week, we sit down with @salesharks scrum-half and former Wales and British and Irish Lions international @mikephillips009 HAVE A READ @ (LINK IN BIO) #rugby #wales #salesharks #team #teamwork #app #workout #blog #healthy #fit #sweat #getfit #startup #exercise #manchester #interview #passion #motivation #healthylifestyle #strong #mikephillips

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Added to that we’ve explored Futsal and pole fitness, and interviewed Sunil Birdy, the inspirational sports disability coach who has made onto the shortlist for coach of the year in the British Ethnic Diversity Sports Awards in two out of the last three years.

Coming up we’re going to have prominent guest columnists specialising in fitness and nutrition, new insights into crazy sports and more big names collaborating with Hoops.

We hope that you’re enjoying it as much as we are!

A video posted by Hoops (@hoops_app) on



A crucial part of what we do going forward will focus around the connections we make with people in sport.

How else are we going to ensure that our app is filled with the best and most diverse opportunities for you to take advantage of?

The last few weeks have seen a number of exciting developments on this front, most of all our partnership with Ballout UK for their 3×3 street basketball competition coming up this summer.

Needless to say we’re very excited, and you can learn more about that from Hoops founder Jonas below…

Also on the radar is a close working relationship with Manchester Futsal Club. We’re sold on the vision of Futsal at Hoops, and we want on board.

Thankfully, MFC are sold on Hoops too, so we see it as a marriage made in heaven.


What’s next?

Hoops is now available in app stores, so you can use us to find opportunities for any sport or fitness activity you can think of. Simply click here to download the app for Android, and here for iOS – or search for Hoops Connect.

Just because Hoops is out, it doesn’t mean that our work ends. In fact, it’s only just beginning. So, if you want to keep up with how we’re driving the app forwards, click here to subscribe to our emails, and follow us on TwitterFacebookInstagram, PinterestLinkedInMedium and even on Spotify. We’re everywhere, and hopefully we’ll be on your phone soon too!

Jump in.

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